Daniel Lust is an independent consultant supporting the beverage industry in strategic planning, marketing, data analysis, branding, market expansion, distributor due diligence, and succession planning. He is the former vice president of sales and marketing for Golden Eagle Distributors, Inc., a family-owned beverage wholesaler based in Tucson, Ariz. At GED, an independent beverage distributor covering the entire state of Arizona, he held positions of media relations coordinator, sales analyst, territory sales manager, and director of pricing and sales execution.