Being an Emmy Award-winning senior producer at Fox Sports is a unique way to start a career in craft beer, but it provided Ray Goodrich with content experience that’s proven valuable to him as Foothills Brewing’s first-ever marketing director. By dramatically improving the company’s social media presence, overseeing a rebuilt website, and maintaining a widely-read blog, Ray continues to help position North Carolina’s second-largest native craft brewer as a thought (and sales) leader on the southeast U.S. craft beer scene.