Event

How did you establish the price of your beer? How about the price of that dessert? Could you charge more? Should you charge less? If you've asked yourself these questions, this session is for you. In this fast-paced and informative seminar, you'll learn about consumer perceptions and behaviors regarding pricing. From the 9 to menu design, you'll hear ways that businesses have maximized their margins while avoiding the downward spiral of discounts.