A discussion of the efforts of the Society of Independent Brewers (SIBA) to define and certify craft brewers. This Export Development Program session will include a presentation of the "Assured Independent British Craft Brewer" initiative, which will introduce a stamp for labels of beer produced by genuinely independent craft brewers. SIBA will lay out the importance of the initiative to promote independent craft brewers in the UK and make it easier for drinkers to identify beers from craft brewers.